An Affordable Way to Reach a Targeted Audience
Addressed Ad Mail, a classification of Canadian Mail, is the most economical method of reaching a targeted audience in Canada. Ad Mail is ideal for direct mail, catalogs, manuals, directories, promotional newsletters, contribution solicitations and listings that include personalized messages, yet also are promotional and uniform in content. It is a program provided by Canada Post for Standard Mail with a delivery of four to fifteen days in home. This service provides cost savings for the experienced volume mailer and the first time Canadian marketer when using IDS services.
International Delivery Solutions completes the mail entry process for you by owning the postal permit, preparing the mail statement, transporting to Canada, having a customs broker, and paying goods and services taxes.
Mail must contain addresses and display a uniform message.
Ad Mail pieces must weigh less than one pound.
A minimum volume of 1,000 pieces. (Note: carrier route savings are available when the mail volume reaches approximately 2,000 pieces.)
Short and Long – Letter size mail
Oversize – Flat size mail
The mail piece must contain a Canada Post indicia and addressing standards that includes a postal code, properly formatted for postal standards. Mail is prepared according to Canada Post standards, with proper mail sortation and containerization on pallets. The mailing list can be sorted for letter carrier presort (LCP) savings and address accuracy verification, which ensures your mail is entered for the most efficient mail delivery and the maximum postage discounts.
Building Awareness through Targeted Direct Mail
Unaddressed Ad Mail is one of Canada Post’s targeted direct mail products. It consists of printed and non-printed matter, such as product samples, which are not addressed to a specific delivery address. Unaddressed Ad Mail can help build traffic to a business, develop relationships with groups of customers or advertise a special offer. You determine the postal code or letter carrier walk you would like to target, which can then be further defined to houses, apartments, businesses or farms. Delivery standards are three to fourteen days across Canada.
For Magazines, Newsletters and Newspapers
Publications Mail is one classification of Canadian Mail. It is specific to periodical mailings such as magazines, newsletters and newspapers with editorial content produced for the purpose of disseminating news and information to the public or subscribers. If a mail piece qualifies for the Periodicals Mail class in the USA, it qualifies as Publications Mail in Canada. The delivery standard for Publications Mail is between four and fifteen days in home.
- Periodical must be produced at least twice a year.
- Publication must be addressed to a subscriber or non-subscriber.
- Addressing requirements include a valid postal code, properly formatted for postal standards.
- Piece must weigh a maximum of three pounds.
- Publication must be produced with less than 70 percent space devoted to advertising in more than 50 percent of the issues in any 12-month period.
- The minimum mail quantity is 50 copies. (To qualify for letter carrier presort (LCP) savings, a minimum of 1,000 copies is required.)
- Periodical must contain a Canada Post Publications Mail agreement number and Canadian return address.
International Delivery Solutions, as an experienced international courier and mail consolidator, can expedite delivery by setting up your Publications Mail according to Canada Post standards, with proper mail sortation and containerization on pallets. Your mailing list can be sorted for letter carrier presort (LCP) savings and address accuracy verification, which ensures your mail will qualify for the most efficient mail delivery and the maximum postage discounts. IDS takes the headaches out of mail entry processes, by opening postal permits, preparing mail statements, and handling redirected, returned magazine undeliverable addresses.
Time Critical, Reliable Package Delivery Service
Canadian consumers want to buy from the USA, but they want to know what the final charges are going to be for shipping, duties and taxes. IDS can bridge any gaps in the process by consolidating and pre-clearing shipments.
Canada Post offers a Parcel Mail program for packages of printed material or merchandise that is reliable and accepted countrywide by any address including post office boxes. Large volume package mailers can take advantage of drop shipping for local rates and delivery times.
The primary Parcel Mail program is Expedited Parcel, a fast, reliable, cost-effective service for the delivery of packages within Canada. Packages are bar coded and traceable, (Tracking is available on the Internet). Coverage against loss or damage of $100 is included. Expedited Parcel service delivers the next business day in Ontario and Quebec, one to three business days regionally, and two to seven business days nationally between major Canadian centers.
If you need priority handling for your parcels, Xpresspost delivers within one to two days in larger cities in Canada.
IDS offers cost effective, time critical and reliable delivery for both Expedited and Xpresspost through the Canada Post delivery network.
Increasing Address Quality and Efficiency
Prior to addressing your mail, International Delivery Solutions utilizes a software program called Smartaddresser. This software ensures that mail contains all components of a deliverable address. Smartaddresser validates and corrects address lists and generates the Statement of Address accuracy required by Canada Post. This is the most reliable way to get mail delivered at the best possible postage rates.
Smartaddresser matches the address components of all records against the current Canada Post database. It then determines if any changes are required and implements those changes in compliance with Canada Post regulations.
The software presorts correct addresses in accordance with Canadian Postal Standards as well as performing various lettermail, addressed admail and publication sorts. It also creates address, bundle and bag/container labels.
Mailing lists are sorted for Canada Post letter carrier routes, for the lowest possible postage costs. Delivery is enhanced for lettermail, advertising and publications mail when mail preparation is of the highest quality. List services include:
- Address Accuracy
- Postal Code Correction
- Address Correction
- Merge Purge
- Postal Presort
- Canadian National Change of Address (NCOA)
- Inkjet Addressing
- Postal Indicia Applications via Inkjet or Label